Note From The Founders

Aroop Shop India was co-founded by Anckita Bhageria and Shrey Bhageria, who envisioned creating a fashion brand that feels inclusive, expressive, and deeply connected to conscious living.
Inspired by their travels, nature, art, and the diversity of women around them, the founders wanted to build a label that offers something for everybody and every body type. Their creative direction is reflected in the brand’s signature in-house prints, vibrant colour palettes, and effortless silhouettes.
With a strong focus on sustainability, inclusivity, and thoughtful design, Anckita and Shrey continue to shape Aroop Shop India into a modern Indian fashion label that celebrates individuality while staying rooted in mindful fashion practices.